Let the product sell
Use more real, close-up food content where the meal is the first thing people see and understand.
Why I am applying
I can help make the day-to-day marketing work more consistent and easier to run.
LC Big Mak is not starting from zero. It already has a memorable look, a strong value proposition, active branches, and real local presence. The opportunity is not simply making nicer graphics. It is showing more of the life already around the brand, then building a system that keeps that content moving.
What I notice
There is already a brand here. The content can make it feel more present.
Show the moments
Staff, customers, branches, events, and the mascot can make the page feel like part of everyday local life.
Give posts a job
Customer offers and franchise enquiries need different messages, formats, and calls to action.
What I can bring
A simple content system, not a pile of one-off graphics.
Plan and create
Content calendars, clear social-first captions, Canva-ready templates, post scheduling, and a small number of recognizable content series.
Keep the work moving
Branch and event content requests, asset folders, basic approval tracking, and a process for collecting usable photos and clips.
Work faster, with review
AI can help with first caption options, prompts, repurposing, and routine drafts. The team still checks the final message, offer, availability, and brand judgement.
What the public feed shows
Good assets are visible; message hierarchy is not yet consistent.
1
Product appetite should lead more often
Some graphics prioritise type, illustration, or celebration over the burger itself. For a quick-service food brand, food texture, scale, freshness, and an easy-to-read offer should do the first job.
2
Community content is valuable, but needs a bridge
Festival greetings prove local presence. Add a branch cue, a product moment, a customer story, or an invitation so local pride becomes useful brand engagement instead of a standalone greeting.
3
Copy can become shorter and more intentional
Several captions restate the visual, use broad celebratory language, or rely on long hashtag lists. A sharper opening line, benefit, and call to action will be easier to read on mobile.
4
Franchise and customer posts need different journeys
Someone deciding what to eat wants a menu, price, and nearby branch. Someone considering a franchise needs proof, investment context, and a low-friction enquiry route. Treat these as different audiences.
Proposed content system
Five repeatable pillars, each with a clear purpose.
Food first
Close-up, real-looking food photography or focused product renders. One hero item, one reason to want it now.
Value made simple
Bundles, meal combinations, and limited offers with an uncluttered price hierarchy and clear availability.
People & warmth
Families, students, staff, mascot appearances, and customer reactions that make the brand feel lived-in.
Community
Branch openings, festivals, and local stories, always paired with a food, branch, or participation cue.
Franchising
A separate, credible series with operator proof, location potential, enquiry CTA, and a dedicated lead path.
What the posts can feel like
A feed should not just look good. It should feel alive.
The job is not to make every post look good in isolation. It is to show the everyday life around LC Big Mak in a consistent, social-first way: real cravings, crew opinions, after-school stops, local weather, branches, and moments people want to send to a friend. The visual system keeps the page recognizable. The stories give it a reason to exist.
LC Big Mak BurgerSample social post · Just now
LC Big Mak BurgerSample social post · Just now
LC Big Mak BurgerSample social post · Just now
LC Big Mak BurgerSample social post · Just now
LC Big Mak BurgerSample social post · Just now
LC Big Mak BurgerSample social post · Just now
Concept visuals only. Prices, offers, product availability, dates, and franchise information should be confirmed with the team before anything is published.
Mini case studies
From a post type to a clearer role in the feed.
These are not claims of guaranteed performance. They show how the same kinds of messages can move from one-off graphics to content with a clearer job, a social idea, and a recognizable place in the LC Big Mak feed.
Current public post
Proposed direction
Readability & brand consistency
Make the offer easier to read and easier to recognize.
Current format: the meal options, prices, weather scene, mascot, and decoration all compete for attention. The offer is present, but it takes a moment to scan and does not establish a repeatable visual pattern for future meal posts.
Proposed shift: keep the rainy-day mood, but give each meal a clearer space and a more deliberate information order. Reusable colour cues, logo placement, food treatment, and type hierarchy make the post easier to read and help it feel connected to the broader LC Big Mak feed.
Current public post
Proposed direction
Story & connection
Give people a reason to react, not just a reason to buy.
Current format: the Valentine's message, price, burgers, and Buy 1, Share 1 line are all clear. But the post does not create much of a situation people can see themselves in or respond to with a tag, comment, or share.
Proposed shift: turn the deal into a small social moment. The visual shows the offer; the caption adds the human beat: "send this to the friend na laging one bite lang." That pairing can spark an actual reaction while still carrying the same value message.
Current public post
Proposed direction
Product-first calendar content
Let the food lead the long weekend.
Current format: the dates are useful, but the long weekend is the entire visual focus. The footlong and food occasion are secondary, so the post works more as a public-service announcement than a food-brand post.
Proposed shift: use the calendar as the story trigger, then make the product the hero. The footlong becomes part of the long-weekend idea itself, so people understand the occasion and feel the craving in the same glance.
Current public post
Proposed direction
Clearer value proposition
Make the franchise offer easier to understand.
Current format: it asks for enquiries clearly, but the value proposition is spread across broad claims such as trusted brand, sulit sa puhunan, and patok sa masa. A prospective franchisee still has to work out what is actually being offered.
Proposed shift: show the business opportunity, then organise the proof points around it: an established brand, kiosk format, and business support. The visual carries a clearer offer, while the caption can begin with a familiar local opportunity and direct serious leads to the right enquiry path.